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    The Blog

December 1, 2016
5 Tips to Help You Select the Right WordPress Theme for Your Small Business

5 Tips to Help You Select the Right WordPress Theme for Your Small Business

You’ve decided it’s time to build or update your startup’s website using WordPress. That’s an important first step to engaging existing clients while connecting with new leads. Truly, there is nothing more important than having a top-notch website for your small business. In fact, the Small Business Administration found that small businesses with websites average $1.07 million more per year in sales than businesses without a web presence. On average, that’s 39 percent higher revenue than the alternative. Read More

October 24, 2016
WordPress 101 for Small Business Owners

WordPress 101 for Small Business Owners

Chances are if you’ve been thinking of making a website, you’ve heard of WordPress. Launched in 2003 as a blogging platform, as of February 2016 WordPress was the platform of choice for 59.1% of all the websites whose content management systems we know. That was 25.8% of all websites — and as you know, there are a lot of websites out there. You might know a few of the major sites that use WordPress: The New York Post, TED, USA Today, and CNN are just a few.

That’s all very impressive, but what is WordPress exactly, and how can you go about using it for your business? Let’s take a look.

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August 29, 2016
4 Security Plugins for a Hack-Proof WordPress Site

4 Security Plugins for a Hack-Proof WordPress Site

Data breaches occur all the time. So far in 2016, a few large organizations—LinkedIn, Eddie Bauer, and the U.S. Department of Justice to name a few—have been hacked, jeopardizing thousands of customer accounts in the process.

If you’re like many small business owners, website security isn’t something you worry about. After all, most thieves don’t target small businesses, right? Wrong. In fact, The New York Times reported “60 percent of online attacks in 2014 targeted small and midsize business.”

Sooner or later, your site will be attacked. When that happens, it will be out of service for a few hours at best, or your business brand and revenue can suffer at worst. Fortunately, you can protect your WordPress site by installing one or more security plugins. Here are four we use and recommend all the time.

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July 29, 2016
How to Avoid Image Copyright Infringement on Your Business Blog

How to Avoid Image Copyright Infringement on Your Business Blog

If you’re ramping up content marketing activities, you’re probably blogging more, posting on social media, and looking for images to compliment all that new copy.

Naturally, you go to Google to find the perfect image. When you publish it, you even remember to link to the source in the caption. That’s all you have to do, right?

Not necessarily. If this describes how you find images for your site, you’ve probably infringed on copyrighted work without knowing. And it could cost you thousands!

Read on to learn about copyrights and how to find and correctly use digital images.

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July 22, 2016
13 Must-Have WordPress Plugins for Entrepreneurs

13 Must-Have WordPress Plugins for Entrepreneurs

There are over 45,000 plugins, according to WordPress.org, and more are churned out everyday. Plugins are essentially apps that add features and functionality to a website. Usually, very little to no coding knowledge is required to make a plugin work, so plugins are useful for non-developers and developers alike.

Because of its flexibility, the WordPress platform is a great option for entrepreneurs and small business owners who want to launch websites and stay on budget. With all the plugin choices available, however, you might not know where to start.

Here are 13 WordPress plugins we think are essential for any website:

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November 20, 2015
Things to Consider When Updating Your WooCommerce Store

Things to Consider When Updating Your WooCommerce Store

So you want to update WooCommerce… Proceed With Caution

The holidays are drawing near, and that means that it’s time to rev up every aspect of your sales machine, especially your ecommerce store. Updating your WooCommerce platform could improve the safety and functionality of your store, giving you the peace of mind you need during the most hectic shopping season of the year. Unfortunately, it could seriously slow down your site if you don’t take the proper precautions.

You’re probably here because you already know that any update to your site could mean trouble. One wrong move could make you miss out on critical business, and no one wants to lose a sale to bad development. Of course, not updating your WooCommerce plugin could mean all of the same things.

We’ve put together this handy guide to keep your updates running as smoothly as possible, so you can get the latest and greatest WooCommerce features up and running on your site.

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November 14, 2015
Don’t Get Hacked: 6 Easy Ways to Secure Your WordPress Site in Minutes

Don’t Get Hacked: 6 Easy Ways to Secure Your WordPress Site in Minutes

If you have a WordPress website, you need to secure it. After all, hackers gonna hack.

It’s easy to say that you need strong website security, but it’s tough to know how to implement it, especially if you’re a beginner. There is plenty of information out there about the myriad of things you can do to secure your site, but many of them very technical and can be difficult to implement for the non-technical site owner.

There are some basic things you can do, though, that will start you on your way to making sure your website is as secure as is possible that aren’t hard to understand at all.

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November 9, 2015
A True Beginner’s Guide to WordPress Web Hosting

A True Beginner’s Guide to WordPress Web Hosting

Congratulations! You’ve decided to take the next step with your wordpress website– or you’re creating a new one altogether.

Choosing a hosting service is the first step in building a website that works for you, but unfortunately it isn’t an easy feat. There are thousands of hosting options to choose from, and no one host works for every site. Luckily for you, we’ve put together this cheat sheet to make the process go a little more smoothly.

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November 5, 2015
Guide to Getting Started With Content Marketing

Guide to Getting Started With Content Marketing

“Do you do SEO?” If this is one of the first questions you’re thinking about asking us here at Alt Creative, you’re in good company. We hear it all the time! But while SEO is certainly an important part of any marketing strategy, it’s not something that’s best done on its own. Sure, you can lace a few good keywords into your web copy, but the search engines are far more likely to find you if you’ve got a vibrant, relevant and frequently updated blog and social media feed.

The real question you should be asking is, “How do I create a killer content strategy?”

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November 2, 2015
Why You Should Enable Blog Comments

Why You Should Enable Blog Comments

The internet is a playground for commentators. Now more than ever, the average guy or gal has the power to share their thoughts and amass a following. But alongside fame comes infamy, and it’s becoming harder for busy bloggers to fish through the internet’s growing infantry of spammers and trolls.

Blogging has become a powerful tool for people to share their knowledge and help others grow. In a sense it is the new wave of learning, thrusting people who might otherwise never leave their hobby room into the limelight. Still, the problem with popularity remains: it is fickle, and for the boldest bloggers, scarce. Most creators fear nothing more than criticism, and it seems like many of the biggest and brightest bloggers have decided to boycott it altogether.

The question of whether enabling blog comments honors bloggers’ time and energy has sparked widespread debate in recent months, as big name bloggers like Matt Gemmel, Everett Bogue and the Copyblogger team have started preaching the benefits of going comment free. Others are not so convinced that it’s a wise decision to eliminate the democratic and interactive process that makes the web 2.0 such a great place to communicate.

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