February 8, 2017
According to Econsultancy’s 2016 Conversion Rate Optimization Report, only 22 percent of businesses are satisfied with their conversion rates. If you find yourself among the 78 percent of business owners that are unsatisfied with the conversion rates generated by your website marketing efforts, there’s no better time than right now to harness the marketing power of your WordPress site. Read More
January 26, 2017
There are many steps that go into developing a successful website for your small business. One of the most crucial components of this process includes working effectively with a web designer. The expense of hiring a web designer can be astronomical if the working relationship between you and this person isn’t efficient. Fortunately, these helpful tips will make it easier for you and your web developer to effectively complete any project. Read More
January 12, 2017
Maybe your small business launched a new website within the last several years, but maintenance on that space has been minimal. As such, leads coming in have dropped off considerably. You’re feeling helpless and unsure of what steps to take in developing a successful website that generates leads, boosts brand awareness, and gives your competitors a run for their money. Read More
December 19, 2016
As an entrepreneur, the last thing you need is a crisis, such as some person deciding to hack into and disable your WordPress site. In a matter of minutes, a random hacker could find your site and take it down, leaving your digital presence destroyed. The onus is on small business owners to invest in a secure website and routine maintenance to ensure ongoing security measures are taken. To prevent a WordPress hack on your site, follow these helpful tips. Read More
December 9, 2016
Like many business owners, you chose to use WordPress as your website platform for a variety of reasons, such as its easy-to-use interface, SEO compatibility, customizable options, mobile responsiveness, and multimedia hosting. However, if you aren’t regularly updating your WordPress site, chances are any possible clients visiting it will navigate away quickly, unlikely to ever make a purchase. With 2017 on the horizon, make a new year’s resolution to update your WordPress site to impress and convert potential leads.
December 1, 2016
You’ve decided it’s time to build or update your startup’s website using WordPress. That’s an important first step to engaging existing clients while connecting with new leads. Truly, there is nothing more important than having a top-notch website for your small business. In fact, the Small Business Administration found that small businesses with websites average $1.07 million more per year in sales than businesses without a web presence. On average, that’s 39 percent higher revenue than the alternative. Read More
October 24, 2016
Chances are if you’ve been thinking of making a website, you’ve heard of WordPress. Launched in 2003 as a blogging platform, as of February 2016 WordPress was the platform of choice for 59.1% of all the websites whose content management systems we know. That was 25.8% of all websites — and as you know, there are a lot of websites out there. You might know a few of the major sites that use WordPress: The New York Post, TED, USA Today, and CNN are just a few.
That’s all very impressive, but what is WordPress exactly, and how can you go about using it for your business? Let’s take a look.
August 29, 2016
Data breaches occur all the time. So far in 2016, a few large organizations—LinkedIn, Eddie Bauer, and the U.S. Department of Justice to name a few—have been hacked, jeopardizing thousands of customer accounts in the process.
If you’re like many small business owners, website security isn’t something you worry about. After all, most thieves don’t target small businesses, right? Wrong. In fact, The New York Times reported “60 percent of online attacks in 2014 targeted small and midsize business.”
Sooner or later, your site will be attacked. When that happens, it will be out of service for a few hours at best, or your business brand and revenue can suffer at worst. Fortunately, you can protect your WordPress site by installing one or more security plugins. Here are four we use and recommend all the time.
July 29, 2016
If you’re ramping up content marketing activities, you’re probably blogging more, posting on social media, and looking for images to compliment all that new copy.
Naturally, you go to Google to find the perfect image. When you publish it, you even remember to link to the source in the caption. That’s all you have to do, right?
Not necessarily. If this describes how you find images for your site, you’ve probably infringed on copyrighted work without knowing. And it could cost you thousands!
Read on to learn about copyrights and how to find and correctly use digital images.
July 22, 2016
There are over 45,000 plugins, according to WordPress.org, and more are churned out everyday. Plugins are essentially apps that add features and functionality to a website. Usually, very little to no coding knowledge is required to make a plugin work, so plugins are useful for non-developers and developers alike.
Because of its flexibility, the WordPress platform is a great option for entrepreneurs and small business owners who want to launch websites and stay on budget. With all the plugin choices available, however, you might not know where to start.
Here are 13 WordPress plugins we think are essential for any website: