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    The Blog

June 16, 2017
The Value of Facebook Marketing

The Value of Facebook Marketing

A little over a decade ago, a very small segment of the world’s population used Facebook regularly. How quickly things have changed! As of March 2017, Facebook has 1.94 billion monthly active users, which is an 18 percent increase year over year. Every day, 1.28 billion users log in to the social media site to peruse posts, pictures, and videos. The platform takes up 22 percent of the Internet time Americans spend on mobile devices, compared with only 11 percent on Google search and YouTube combined. Read More

June 1, 2017
The Importance of WordPress Maintenance

The Importance of WordPress Maintenance

How do you keep yourself healthy? You probably eat well, exercise, maintain good hygiene, and take the time to regularly visit your doctor to monitor your health. You can think of your WordPress website the same way. To keep it healthy, you need to feed it new content, maintain the platform and the plugins it runs on, and monitor it often. Read More

April 17, 2017
Debunking WordPress Myths

Debunking WordPress Myths

As you navigate the web, one in every four sites you visit is built on WordPress. Despite its widespread use by businesses, many still buy into the common and incorrect WordPress myths that circulate. Particularly for entrepreneurs looking to build a successful website for their burgeoning small business, WordPress is an outstanding platform that is user-friendly, easily customizable, and suited for organizations across all verticals. Read More

March 22, 2017
Understanding Website Analytics

Understanding Website Analytics

Digital and content marketing strategies can only be successfully executed if you understand how your methods are performing. One way to keep your finger on the pulse of your company’s marketing performance is to examine your website analytics. However, if you don’t know the meaning of the data you’re looking at, website analytics might as well be written in another language. Read More

March 9, 2017
Get Started with These WordPress Beginner Tips

Get Started with These WordPress Beginner Tips

Publishing 24 posts per second and contributing 27 percent of the websites on the Internet, WordPress has empowered small businesses around the world for nearly 14 years. For a wide range of reasons, entrepreneurs opt to use WordPress to build their digital presence but if you are new to the platform, you might be feeling a bit lost. If you’re in need of some WordPress beginner tips to get your startup off the ground, you’ve come to the right place! Read More

February 28, 2017
Improve SEO on Your WordPress Site

Improve SEO on Your WordPress Site

There’s a reason one-quarter of the world’s top 10 million websites are built on WordPress: it’s a user-friendly platform that allows business owners to customize the audience experience with ease. From full design control to extensible functionality, WordPress empowers organizations to build websites that deliver brand messaging, engage users, and generate leads. Read More

February 8, 2017
Harness the Marketing Power of Your WordPress Site

Harness the Marketing Power of Your WordPress Site

According to  Econsultancy’s 2016 Conversion Rate Optimization Report, only 22 percent of businesses are satisfied with their conversion rates. If you find yourself among the 78 percent of business owners that are unsatisfied with the conversion rates generated by your website marketing efforts, there’s no better time than right now to harness the marketing power of your WordPress site. Read More

January 26, 2017
Tips for an Effective Relationship with Your Web Developer

Tips for an Effective Relationship with Your Web Developer

There are many steps that go into developing a successful website for your small business. One of the most crucial components of this process includes working effectively with a web designer. The expense of hiring a web designer can be astronomical if the working relationship between you and this person isn’t efficient. Fortunately, these helpful tips will make it easier for you and your web developer to effectively complete any project. Read More

January 12, 2017
Crush Your Competitors By Developing a Successful Website

Crush Your Competitors By Developing a Successful Website

Maybe your small business launched a new website within the last several years, but maintenance on that space has been minimal. As such, leads coming in have dropped off considerably. You’re feeling helpless and unsure of what steps to take in developing a successful website that generates leads, boosts brand awareness, and gives your competitors a run for their money. Read More

December 19, 2016
Prevent Hackers from Disabling Your WordPress Site

Prevent Hackers from Disabling Your WordPress Site

As an entrepreneur, the last thing you need is a crisis, such as some person deciding to hack into and disable your WordPress site. In a matter of minutes, a random hacker could find your site and take it down, leaving your digital presence destroyed. The onus is on small business owners to invest in a secure website and routine maintenance to ensure ongoing security measures are taken. To prevent a WordPress hack on your site, follow these helpful tips. Read More