• Background Image

    The Blog

October 16, 2017
Looking for Blog Post Ideas?

Looking for Blog Post Ideas?

When you are writing blog posts for your business, you want the content to be useful, thought-provoking, genuine, engaging, relevant, and valuable, all while promoting your company. Even though you are attempting to convey so many traits and concepts to your audience, it’s not uncommon to find yourself at a loss for blog post ideas. Don’t let writer’s block stand in the way of your content marketing efforts. Instead, find some inspiration with this list of ideas for blog posts. Read More

September 28, 2017
Is Content Curation Important?

Is Content Curation Important?

Unlike content marketing, which requires you to make your own content, content curation relies on gathering the best, most useful content and sharing it to a targeted audience via channels such as social media, email, and blogs. As a small business owner, you might be wondering if content curation is necessary if you are already creating original content. Actually, there are seven very enticing reasons why content curation is important for your business. Read More

September 14, 2017
What Do Customer Reviews Say About Your Business?

What Do Customer Reviews Say About Your Business?

Today, small businesses thrive on the reviews provided by their customers. As the former chief information officer at Dell, Jerry Gregoire, once said, “The customer experience is the next competitive background.” A positive customer experience can set your business apart from its competitors. Satisfied individuals post the customer reviews that anyone can read about your company. If your business provides a unique experience that delivers high-quality service, your online customer reviews will reflect that and help your company flourish. Read More

August 28, 2017
Optimize WordPress Performance With These Tips

Optimize WordPress Performance With These Tips

Consider how many websites you’ve clicked away from because they were loading slowly. A slow website impacts the overall user experience of your site and drastically decreases the number of page views it receives. A variety of factors can contribute to a slow WordPress site: web hosting, configuration, page size, bad plugins, and external scripts. When you take the time to optimize WordPress performance, users can navigate your site more easily and engage with your brand. With the following tips, optimize WordPress performance to enhance the user experience for all visitors. Read More

August 14, 2017
How WordPress and Email Marketing Go Hand In Hand

How WordPress and Email Marketing Go Hand In Hand

Email marketing is a great way for small businesses to target interested individuals and boost sales. For organizations with websites built on WordPress, plugins and tools make it easier than ever to continually grow an email marketing list. Unlike other website platforms, WordPress empowers companies to leverage their audience into money-spending customers with plugins, tools, and functionality that integrate flawlessly while meeting business goals. Discover how these WordPress email marketing practices can help you grow your mailing list and ultimately your bottom line. Read More

July 27, 2017
How Often are You Performing a Website Backup?

How Often are You Performing a Website Backup?

Your website is an important business asset.Unfortunately, you cannot take out an insurance policy on it in case the worst happens. Luckily, a website backup is all the insurance you need to sleep easy at night. When you regularly backup a website, you protect your company from losing a crucial tool for marketing, lead generation, brand awareness, and sales. Learn why a website backup plan is crucial for any business to prevent the high costs of downtime. Read More

July 14, 2017
A Beginner’s Guide to Website Security

A Beginner’s Guide to Website Security

With ransomware usage on the rise, malware attacks are a serious threat to anyone with any sort of digital presence. For business owners, this means crucial assets, such as your website, are in danger of siege by sophisticated programs meant to disrupt your workflow while costing you valuable time and money to repair. More than ever, website security is imperative to defending your organization from these unwarranted intrusions. Read More

June 30, 2017
Should You Host Ads on a WordPress Site?

Should You Host Ads on a WordPress Site?

For many bloggers and website owners, WordPress ads are a vital component of their business models. While it’s possible to generate income hosting ads on WordPress, there are pros and cons to consider prior to installing any plugins. Before making any changes to your existing site, learn how WordPress ads can help or hinder business goals. Read More

June 16, 2017
The Value of Facebook Marketing

The Value of Facebook Marketing

A little over a decade ago, a very small segment of the world’s population used Facebook regularly. How quickly things have changed! As of March 2017, Facebook has 1.94 billion monthly active users, which is an 18 percent increase year over year. Every day, 1.28 billion users log in to the social media site to peruse posts, pictures, and videos. The platform takes up 22 percent of the Internet time Americans spend on mobile devices, compared with only 11 percent on Google search and YouTube combined. Read More

June 1, 2017
The Importance of WordPress Maintenance

The Importance of WordPress Maintenance

How do you keep yourself healthy? You probably eat well, exercise, maintain good hygiene, and take the time to regularly visit your doctor to monitor your health. You can think of your WordPress website the same way. To keep it healthy, you need to feed it new content, maintain the platform and the plugins it runs on, and monitor it often. Read More