October 10, 2018
You’re ready to build or update your startup’s website using WordPress. That’s an important first step to engage existing clients and to connect with new leads. A first-rate website is a critical component to the success of your small business. According to the Small Business Administration, small businesses with websites average $1.07 million more per year in sales than those without a web presence. On average, that’s 39 percent higher revenue than the alternative.
Now that you have decided to either relaunch your existing WordPress site or to build an entirely new one, you have to choose a theme. You may have searched through a few dozen to a couple of hundred WordPress themes, and all that you are is confused. Not to worry. Reference this guide to learn everything you need to know about choosing the right WordPress theme for your small business.
September 20, 2018
When a website is down or not performing well, it can spell disaster. Avoid downtime with these tips.
When you run a website—any website on any platform—it’s important that site be live and available. You want to build site traffic and if a user clicks on your site and nothing shows up, that’s a problem.
August 3, 2018
Whether you’re a WordPress pro or a beginner just learning the ropes, you really need a WordPress staging site for your business. A staging site can prevent your potential customers from coming across a down site, making it impossible for them to browse your products, read your information or place orders.
That’s no way to run a business.
June 26, 2018
As artificial intelligence evolves, marketers are discovering uniques ways to harness this technology to better engage audiences. Many enterprises have found that chatbots serve as excellent tools for informing shoppers, recommending services and products, and providing additional customer support. Companies such as eBay, Starbucks, Lyft, and Sephora have implemented chatbots to improve the overall customer experience. Read More
June 13, 2018
Research indicates that websites for businesses across verticals take an average of 8.66 seconds to load on a desktop, and 22 seconds to load on a mobile device. Industry experts recommend that if organizations do not want to lose valuable traffic, a site should load in no more than three seconds. Read More
May 29, 2018
Marketing is a multi-channel endeavor that requires daily management, regular review, and continual editing. Regardless of whether you are on a one-person team or a member of a large-scale department, marketing tools are imperative to managing channels, executing strategies, generating leads, and analyzing reporting metrics. With so many marketing automation tools available, determining which ones to use for your organization is quite the undertaking. Rather than spending hours researching the best marketing tools, review our recommendations here. Read More
May 15, 2018
You track many important metrics on your website but the one that really signifies its strengths and weaknesses: the conversion rate. It’s one thing to focus on driving traffic to your site, but it won’t make a difference to your bottom line unless you have visitors converting to customers. To increase your return on investment, implement the following 13 tactics to improve website conversion rate. Read More
April 25, 2018
There’s a lot of appeal to starting an eCommerce business of your own: be your own boss, set your own schedule, work from the comfort of your home. Before you invest in a website though, you want to consider what it requires to successfully launch and operate an eCommerce company. You probably have a few questions about the process of starting an eCommerce business. Read More
April 16, 2018
For any business, search engine marketing is an important component of establishing your brand in the digital space. Sometimes the rapid changes to search engine optimization intimidates people, making them hesitant to implement search marketing best practices. Instead of becoming overwhelmed by the world of SEO, learn how you can put search engine marketing to work for your organization to increase leads, provide expertise, and expand awareness. Read More
April 3, 2018
Building and maintaining a blog is an important content marketing tactic for any business. However, a blog can do more than improve lead generation and brand awareness for a company. In fact, there are a variety of methods a business can implement to monetize a blog. See a higher return on investment on your content marketing efforts by learning how to use your blog to add to your bottom line. Read More